News

26 May 2026

Meet Kirsten Sinclair, co-founder and Director of Idealogix

Successful Completion of Automotive Supply Chain Innovation Programme

We are pleased to announce the successful completion of our work on the Automotive Cluster Accelerator, delivered by Digital Catapult as part of the Made Smarter Innovation | Digital Supply Chain Hub.

The programme was originally announced in January 2026 (see here), when Idealogix was selected as one of four deep tech SMEs to work with automotive industry partners on practical supply chain innovation. We developed a proof of concept to improve visibility of returnable packaging flows in automotive supply chains. The solution combines Timed Coloured Petri Nets with 2D and 3D visualisation to help show where packaging is, when it is expected to return, and where shortages may emerge.

The programme demonstrated the value of applying systems thinking, formal modelling and visualisation to a real industrial logistics challenge. It also helped us strengthen our understanding of the route towards commercial deployment and build valuable links across the automotive innovation ecosystem.

We are now using the results to guide further development of the platform and explore wider applications in supply chain resilience and operational decision support.

20 May 2026

Meet Stephen Hartas, Marketing Manager at Idealogix.

Meet the Team:
Steve Hartas

Marketing Manager

We are very pleased to announce that Steve Hartas has joined Idealogix as the Marketing Manager.

This news comes alongside the parallel announcement that Idealogix will be working more closely with Cortex to bring fresh dynamism and experience to the two companies. Steve will continue his role as the Managing Director at Cortex.

Steve says: "Joining as Marketing 
Manager feels like a natural continuation of where my professional journey first began. I’ve always had a strong passion for systems engineering and systems thinking, particularly the ability to understand complex environments, identify the real problem, and build structured solutions that create meaningful outcomes. What excites me about Idealogix is the focus on applying these principles in a practical way to help organisations navigate complexity, improve decision-making, and drive long-term value. I genuinely believe systems thinking will shape the future of how businesses, technologies, and industries operate across the world. I’m also looking forward to bringing experience from my other business ventures into Idealogix and working alongside a great team to help scale the business and its impact moving forward."

5 May 2026

Dr Kirsten Sinclair

Meet the Team:
Dr Kirsten Sinclair

Co-founder and Director

After years spent managing computer-based systems, Kirsten's experience led her to identify pairing maths-based modelling with serious games as a critical tool in addressing gaps and errors in their design. Her systems engineering experience spans defence, manufacturing and automotive domains. She welcomes opportunities to be an ongoing role-model and ensure the next generation of women and girls feel represented within the engineering sector.

8 May 2025

The Angel of the North

New Office

We are now located in the North East of England

Our address is now:

New Century House
Crowther Road
Washington
Tyne and Wear
NE38 0AQ

Our telephone number remains the same.

Only a few minutes drive from the iconic 'Angel of the North'.

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SyntheSys Research is a trading name of Idealogix Limited
Idealogix Limited, Registered in England, Number 13257677
Registered Office: 5&6 Manor Court, Manor Garth, Scarborough, North Yorkshire, YO11 3TU
Trading Address: New Century House, Crowther Road, Washington, Tyne and Wear, NE38 0AQ
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